Field notes
Why platforms kill your links, and what to do about it.
We spend our days watching crawlers open link-in-bio pages. These are the patterns worth knowing about.
Plan the week's reels without losing the chat
Sending references over WhatsApp works until you have three models and forty messages. The problem is not untidiness: a chat cannot hold state.
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Is a custom domain worth it for your link-in-bio?
It costs around 10-15 a year and half an hour of setup. Sometimes it is clearly worth it and sometimes it changes nothing. Here are both situations.
What a bot sees when it checks your link-in-bio
A platform review does not look at your page the way you do: it downloads the code and reads every destination at once. That changes what is worth showing.
Which network brings clients, not just visits
The network that sends the most visits is rarely the one that converts. Finding the real one means looking at a different number, and looking at it per source.
A viral reel isn't the one with the most views
A reel with 80,000 views can be a flop and one with 9,000 a hit. It depends on a number almost nobody looks at: the median of that account.
The browser inside Instagram is costing you sales
Tapping your link in Instagram never opens Chrome or Safari. A browser built into the app does, and your visitor lands with no sessions and no saved card.
Why Instagram blocks your link in bio (and what you can do)
Instagram does not just store the URL in your bio — it opens the page behind it and looks at where every link goes. Here is what that check sees, why removing a link afterwards rarely helps, and what actually changes the outcome.